Social media is more about the social than the media. It’s about connection. Content ought to be driven by that. Without branded content, however, companies will miss that GIANT opportunity to really drive home a brand with repetition and consistency.

 

This has a lot to do with the visuals - logo placement, color, messaging, etc., but it also has to do with how you deal with your community.  Growing from the foundation of a brand assists MAJORLY with understanding your voice and being intentional about using it off-, as well as, online.

 

You don’t want to become repetitive, but you also don’t want to sound like a stranger. Some companies call for a more professional tone. While others would come off as inauthentic if they took the same approach.