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"Today branding is central to business. If you have customers, you have a brand. If you don’t manage your brand with strategy and skill, your brand can easily turn against you. A brand is what customers say it is. It cuts both ways."
-Marty Neumeier
branding
Branding is built on a story, a set of values, a community, core beliefs, messaging and of course, products and services.
It's made up of many facets-visual and non-visual alike, and plays such a vital role in business function.
Where design is concerned, everything from the logo, down to the typography should tell a story and influence a feeling or experience.
In advertising, often times the idea is to sell a lifestyle that a company aligns themselves with. Branding is not limited to visuals-just as lifestyles are not, but I think it starts there for most.
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